About SidelineSeries

Authentic. Limited. Unforgettable.

Our Story

SidelineSeries didn't start with a grand plan — it started with a retrenchment.

I'm Hamish Sterling. For years I worked full-time creating horse racing graphics, living and breathing the sport through the work I produced. When that job disappeared, I had a choice: walk away from racing entirely, or find a new way to stay in it.

I chose to stay.

Looking at the collectibles market, I noticed a glaring gap: there were no publishers producing dedicated horse racing cards. Sports cards were booming for football, cricket, and basketball — but racing, one of Australia's most beloved sports and a global phenomenon, had been left behind. So I took a chance, leaned into the skills I'd built in racing graphics, and launched SidelineSeries.

What started as a pivot became a passion project. SidelineSeries is now the home of premium horse racing collectibles — cards that celebrate the horses, jockeys, and moments that define the sport across Australia, Japan, Hong Kong, and Dubai.

Limited Edition Integrity

"Limited edition" means something here. Every numbered release at SidelineSeries follows a strict process:

• Edition sizes are set before production begins and are never increased after the fact.
• Each card carries its individual number (e.g., 07/25) printed on a top seal or printed directly on the item.
• Once an edition sells out, it's gone — we do not reprint, reissue, or create "second runs" under different names.
  

When you own a SidelineSeries #07/25, you own one of exactly 25 in existence. Full stop.

How Our Cards Are Made

Each SidelineSeries card is a premium production — not a mass-market print run. My background in racing graphics means I bring a designer's eye to every card: the composition, the typography, the feel of the finished piece. Cards are produced using high-quality card stock and printing processes, with premium protective packaging including One Touch cases to preserve condition from the moment they leave our hands to the moment they reach yours.

We work with licensed photographers and industry partners to ensure every design reflects the prestige of the subject.

Our Commitment to You

Every order from SidelineSeries is packed with care and shipped promptly. If you ever have a question about a product's provenance, numbering, or condition — ask. We'll answer in full, because transparency is how trust is built.

Get in Touch

Have a question, a special request, or want to know more about an upcoming release? We'd love to hear from you. 🌐 Website: www.sidelineseries.com

SidelineSeries — where passion meets collecting.